Rural & Ready2021
Visual Identity & Brand Strategy
Rural & Ready is a non-profit organization started by 3 students who recognized that rural students didn’t have the same oppurtunites as those in urban settings, to help close the gap they founded Rural and Ready to provide students living in rural communities valuable educational resources and opportunities they need to succeed.
Wanting to refresh their branding to reflect their mission statement, they teamed with The New Kid Collective to create a new visual identity and brand strategy. Using a vintage inspired aesthetic, the visual identity is meant to reflect the excitment of being young, while also representing the independance of living in a new city.
Agency: The New Kid Collective
Project Manager: Spencer Moore
Strategiest: Tristan Turigan
Art Directors: Martha Hen, Tai Nguyen
Designers: Francis Ho, Brian Jiang
Illustrator: Brian Jiang