Francis Ho Index About

Rural & Ready 

Visual Identity & Brand Strategy

Agency: New Kid Collective

Project Manager: Spencer Moore
Strategist: Tristan Turigan
Art Directors: Martha Hen, Tai Nguyen
Designers: Francis Ho, Brian Jiang
Illustrator: Brian Jiang
Rural & Ready is a non-profit organization started by 3 students who recognized that rural students didn’t have the same opportunities as those in urban settings, to help close the gap they founded Rural and Ready to provide students living in rural communities valuable educational resources and opportunities they need to succeed.  

Wanting to refresh their branding to reflect their mission statement, they teamed with The New Kid Collective to create a new visual identity and brand strategy. Using a vintage inspired aesthetic, the visual identity is meant to reflect the excitement of being young, while also representing the independence of living in a new city.