Rural & Ready
Visual Identity & Brand Strategy
Agency: New Kid Collective
Project Manager: Spencer Moore
Strategist: Tristan Turigan
Art Directors: Martha Hen, Tai Nguyen
Designers: Francis Ho, Brian Jiang
Illustrator: Brian Jiang
Wanting to refresh their branding to reflect their mission statement, they teamed with The New Kid Collective to create a new visual identity and brand strategy. Using a vintage inspired aesthetic, the visual identity is meant to reflect the excitement of being young, while also representing the independence of living in a new city.