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Moosehead: Beer With Your Name On It

2022, 2023

Campaign, Microsite, UGC

Creative Director: Niall Kelly
Senior Art Director: Leonardo Gonzalez
Senior Copywriter: Charlie Likely
Art Director: Emily Albanese
As Canada's longest-standing independent brewery, Moosehead has embodied work ethic and the "doer" mindset for over 155 years. So to celebrate and reward hard-working beer lovers, we encouraged fans to share their recent achievements and in return, they would receive a Moosehead with their name on it (literally).

After a successful first year, Beer With Your Name On It was brought back for a second to continue to inspire Canadians to step out of their comfort zone and try something new, with a brand new look to match! 

Year 1

Microsite for people to submit their achievements.

Postcard that people receive with their customized beer can.
Stories of people with their can’s.

Year 2

Connected TV banners that would open the hero spot.

Sample of some animated organic/paid social posts.

Microsite for Year 2, with the hero spot added.
Postcard for those who submitted their achievements.