Francis Ho Index About

James Ready Cargo Pints


Brand Activation

Creative Director: Niall Kelly
Art Director: Leonardo Gonzalez
Copywriter: Charles Likely
To help Canadians celebrate the first post-vax May 2-4 long weekend, the James Ready Cargo Pints were brought to life. The world’s first pair of cargo pants made to hold 24 tall boys of beer. To help support the activation, I helped bring to life the microsite where the pants were available for purchase for the price of $124. Or fans could win a pair by simply tagging 23 of their closest friends on Instagram.