tomodo

2019
Branding & Identity

A hypothetical wellness oriented re-branding of Sony's aibo robot dog. Renamed to 'tomodo' the robot dog is now targeted towards children and seniors to act as an alternative to service animals. Initially planned through a research document outlaying the brand's identity, core values, and market competitors; a visual brand identity was created to match the bright and friendliness of tomodo itself.

View the whole research document here

View the whole brand book here